New Hampshire Magazine Visits Our Shop

Rick Broussard, editor of New Hampshire Magazine, described the feeling of visiting our bookshop in Lee:

The rustic floorboards are steady underfoot, making not a squeak to distract the minds of those who search the shelves. Each nook and surface and collection of curiosities is arranged by careful hands to facilitate curiosity and a sense of place in this cosmos of books. The labels defining areas of interest are thoughtfully hand-penned, suggesting that there are human guides nearby should a browser decide to come up for air and inquire about a specific title.


Beloved Newbury Street used bookstore finds new life in 18th-century N.H. barn

Reporter Brian MacQuarrie visited our humble little book barn and then shocked us with a story on the front page of the Saturday edition of the Boston Globe!

The piece is lovely and captured the essence of why Vince & Thais reopened Avenue Victor Hugo books after a long hiatus from retail bookselling:

Now, the books have moved to the quiet center of this southern New Hampshire village, waiting to be held, and opened, and plumbed for the magic that lies inside. It’s a magic that McCaffrey and his wife, Thais, couldn’t resist rekindling, with or without the prospect of commercial success.


UNH’s The New Hampshire: Avenue Victor Hugo Books finds a new life in Lee

Ciarra Annis of The New Hampshire, the independent student paper of the University of New Hampshire, helped to introduce Avenue Victor Hugo to the campus community:

On the corner of George Bennett and Lee Hill Road in Lee, there sits a little red building that used to be a barn. Where once it might’ve been used for storing tools, now it’s a treasure trove of used books of all genres.


The Boston Globe’s New England Literary News

From The Boston Sunday Globe literary column:

The storied, atmospheric Avenue Victor Hugo bookstore lived on Newbury Street for nearly three decades before a rent hike (to $25k/month) forced the shop to shutter in 2004. For author and owner Vincent McCaffrey, re-opening sometime, somewhere was always the plan. And now, fifteen years later, it’s happened, this time, in an old barn in Lee, New Hampshire, where he and his wife now live.

Read more from this piece by Nina MacLaughlin at

The Bookseller’s Dilemma

Booksellers are a lot like actors. It is a cliche that actors will too often assume they are capable of the accomplishments of the characters they portray and come to believe that they know what a character actually felt. Booksellers often see themselves as possessing the wisdom that is in the books they sell, whereas they only possess the books. The playacting of children is in many ways a rehearsal for the actions of adults. The empathy felt by the reader will often extend into everyday life. That is the power of books, just as it is the wonder felt by an audience in suspended disbelief watching a portrayal in a movie or on the stage. read more…

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